The design of business : why design thinking is the next competitive advantage
Başlık:
The design of business : why design thinking is the next competitive advantage
ISBN:
9781422177808
Personal Author:
Yayın Bilgileri:
Boston, Mass. : Harvard Business Press, c2009.
Fiziksel Tanımlama:
xiii, 191 p. : ill. ; 22 cm.
Genel Not:
Includes index.
Contents:
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
Dil:
English