The second right answer Unlearning the rules of school -- A teaspoon of baking soda The nature of creativity -- Ready, fire-- aim! The origin of ideas -- Killer phrases The enemies of ideas -- Fight back Your winning strategy -- Think outside the lines Idea mapping the problem -- Smart questions Forerunners to innovation -- Self-fulfilling prophecies Envisioning the future -- Yin/yang Thinking in opposites -- A curveball Metaphorical thinking -- Pass notes Borrowing ideas from others -- The brain gym Overcoming mental blocks -- Thought capital Evaluating new ideas -- Visible ideas Selling your ideas -- Invisible ideas Managing your ideas -- Show business Idea meetings that work -- Ideas for life The home of creativity.