Introduction / The culture industry: enlightenment as mass deception / The dependence effect / The sexual sell / ...Images without bottom... / The ideological genesis of needs / Advertising in the age of accelerated meaning / Ofject as image: the Italian scooter cycle

Touching greatness: the Central Midwest Barry Manilow Fan Club / The act of reading the romance: escape and instruction / Conspicuous consumption / The aesthetic sense as the sense of distinction / Does cultural capital structure American consumption? / False connections / Toy theory: black Barbie and the deep play of difference/ Two cheers for materialism

Towards a new politics of consumption / Why consumption matters / Ecology and new work: excess consumption and the job system