Introduction: The power of the unexpected -- The true nature of corporate creativity -- How preconceptions limit corporate creativity -- What do we really know about creativity? -- The decline of the simple suggestion system and the rise of a new generation -- How misalignment shuts down creativity -- Alignment: the first essential element -- Self-initiated activity -- Unofficial activity -- Serendipity -- Diverse stimuli -- Within-company communication -- Unleashing corporate creativity: where to start.