Marketing management casebook için kapak resmi
Marketing management casebook
Başlık:
Marketing management casebook
ISBN:
9780256023473
Edition:
3d ed.
Yayın Bilgileri:
Homewood, Ill. : R. D. Irwin, 1980.
Fiziksel Tanımlama:
viii, 744 p. : ill. ; 24 cm.
Genel Not:
Previous (1976) ed. edited by H. W. Boyd and R. T. Davis.
Subject Term:
Marketing -- Management -- Case studies.
Added Author:
Davis, Robert Tyrrell.

Boyd, Harper W.

Webster, Frederick E.

Boyd, Harper W., Marketing management casebook.
Dil:
English