Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Başlık:
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
ISBN:
9780761910008
Personal Author:
Edition:
2nd ed.
Yayın Bilgileri:
Thousand Oaks, Calif. : Sage Publications, c1999.
Fiziksel Tanımlama:
xiv, 537 p. ; 29 cm.
Genel Not:
"Published in cooperation with the Association for Consumer Research."
Added Author:
Dil:
English