Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement için kapak resmi
Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement
Başlık:
Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement
ISBN:
9783790810455
Personal Author:
Zwerina, Klaus, 1967-
Yayın Bilgileri:
Heidelberg ; New York : Physica-Verlag, c1997.
Fiziksel Tanımlama:
xi, 173 p. : ill. ; 24 cm.
Series:
Contributions to management science
Series Title:
Contributions to management science
Subject Term:
Consumers' preferences.
Dil:
English