The evolutionary bases of consumption için kapak resmi
The evolutionary bases of consumption
Başlık:
The evolutionary bases of consumption
ISBN:
9780805851502

9780805851496

9781410616302
Personal Author:
Saad, Gad.
Yayın Bilgileri:
Mahwah, N.J. : Lawrence Erlbaum Associates, c2007.
Fiziksel Tanımlama:
p. cm.
Contents:
What is evolutionary psychology? -- Consumer research domain-general & proximate-level theorizing -- Consumption & Darwinian modules -- Advertising content and media effects- mirrors of human nature -- Darwinian roots of cultural products -- Darwinian roots of "darkside" consumption -- Benefits of Darwinizing consumer research.
Subject Term:
Consumer behavior.

Consumption (Economics) -- Psychological aspects.

Evolutionary psychology.

Consumers -- Psychology.
Elektronik Erişim:
Contributor biographical information
Publisher description
Table of contents only
Dil:
English