Customer relationship management : integrating marketing strategy and information technology için kapak resmi
Customer relationship management : integrating marketing strategy and information technology
Başlık:
Customer relationship management : integrating marketing strategy and information technology
ISBN:
9780471271376
Personal Author:
Zikmund, William G.
Yayın Bilgileri:
Hoboken, N.J. : Wiley, c2003.
Fiziksel Tanımlama:
xix, 179 p. : ill. ; 24 cm.
Subject Term:
Relationship marketing.

Customer relations -- Management.

Customer relations -- Management -- Data processing.
Added Author:
McLeod, Raymond.

Gilbert, Faye W.
Elektronik Erişim:
Publisher description
Table of contents
Dil:
English