Global marketing management için kapak resmi
Global marketing management
Başlık:
Global marketing management
ISBN:
9780201350623
Edition:
4th ed.
Yayın Bilgileri:
Reading, Mass. : Addison-Wesley, c1999.
Fiziksel Tanımlama:
viii, 703 p. : ill. ; 24 cm.
Subject Term:
Export marketing -- Management.

Export marketing -- Management -- Case studies.
Added Author:
Quelch, John A.

Bartlett, Christopher A., 1943-
Dil:
English