Global marketing management için kapak resmi
Global marketing management
Başlık:
Global marketing management
ISBN:
9780471372899
Personal Author:
Kotabe, Masaaki.
Edition:
2nd ed.
Yayın Bilgileri:
New York : Wiley, c2000.
Fiziksel Tanımlama:
xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 26 cm.
Subject Term:
Export marketing -- Management.

International business enterprises -- Management.
Added Author:
Helsen, Kristiaan.
Elektronik Erişim:
Publisher description
Table of Contents
Dil:
English