Marketing management

题名
: 
Marketing management

ISBN
: 
9780256031539

个人著者
: 
Shapiro, Benson P.

Homewood, Ill. : R.D. Irwin, 1985

物理描述
: 
v. <1-3> : ill. ; 25 cm.

系列
: 
The Irwin series in marketing

系列题名
: 
The Irwin series in marketing

内容
: 
v. 1. Principles, analysis, and applications -- v. 2. Strategy, planning, and implementation -- v. 3. From theory to practice.

主题词汇
: 
Marketing -- Management.

附加著者
: 
Dolan, Robert J.
 
Quelch, John A.

语言
: 
英文


图书馆资料类型排架号复制状态
Şile KütüphanesiBookHF5415.13 .S47 1985 V.21Şile General Collection