Section 1. Chapter 1. Doing more with less: application of soft power theory to enhance visibility and accessibility of public archives in a resource-strained environment ; Chapter 2. Building inclusivity through connections with community archives ; Chapter 3. Global perspectives on the challenges and prospects of accessing and using documentary heritage ; Chapter 4. Customer services at the library archives of the National University of Lesotho ; Chapter 5. Moving forward and making a difference in archival institutions through a multifaceted approach to public programming ; Chapter 6. Collaboration on public programming by memory institutions in Botswana: factors for consideration ; Chapter 7. Use of public programming strategies in promoting access to documentary heritage at Zimbabwe National Archives ; Chapter 8. Trends in the utilization of the holdings at the Bulawayo Archives and Records Centre, Zimbabwe (2014-2017) ; Chapter 9. Raising awareness about public archives in East and Southern Africa through social media ; Chapter 10. Use of social media platforms for increased access and visibility by the Botswana National Archives and records services -- Section 2. Chapter 11. Customer advocates: the library's secret weapon ; Chapter 12. Advocating for library and information services by National Library Associations of Africa in the context of sustainable development goals ; Chapter 13. A framework for advocacy, outreach and public programming in public libraries in Africa ; Chapter 14. E-resources marketing in African academic libraries: contexts, challenges and prospects ; Chapter 15. Promoting library services in a digital environment in Zimbabwe ; Chapter 16. School libraries are a must in every learning environment: advocating libraries in high schools in South Africa -- Section 3. Chapter 17. African heritage isn't 'dead': glitches in organizing knowledge and memories with a focus on the Batonga in Zimbabwe ; Chapter 18. (Un)liberated and contested narratives: museums in a free South Africa ; Chapter 19. The Voortrekker Monument as memory institution: mediating collective memory, tourism and educational programming for a local and global audience ; Chapter 20. Preserving memory through branding: museums brands as vectors for advocacy, promotion and public programming.