Newspapers: 1. What's in a newspaper?; 2. Reporting the news; 3. Writing for an audience; Advertising: 4. Who needs to advertise?; 5. Selling the product; 6. TV advertising and comedy; The moving image: 7. Match of the day ; 8. Screen horror; 9. Shakespeare in action; Comparing texts: 10. Book, theatre, radio and cinema; 11. Ways of selling; Glossary.