New consumer marketing : managing a living demand system
题名:
New consumer marketing : managing a living demand system
ISBN:
9780470844823
个人著者:
PRODUCTION_INFO:
Chichester, England ; Hoboken, NJ : Wiley, c2003.
物理描述:
xii, 204 p. : ill. ; 24 cm.
内容:
Earthquake! -- The new consumer -- Concerns of brand owners and retailers -- New consumer marketing -- A model of new consumer marketing -- Value definition -- Value creation -- Value delivery -- Demand System management.
主题词汇:
附加著者:
语言:
英文