Blueprinting and Strategy for Service Providers and Buyers -- Export Strategies and Global Markets -- Demographic Perspectives of Consumer Behavior -- European Perspectives on B2B Marketing -- Branding Decisions and Buyer-Seller Relationships in Global Markets -- Developments in Sales Management -- Advances in Research Methodology I -- e-Shopping and Website Loyalties -- The Internet, E-Commerce, and Marketing in LDCs -- EM Potpourri -- Marketing Implementation and Value Creation -- Ethics Responsibility -- Brand Issues: Image, Extensions and Relationships -- New Horizons in Business-to-Business Marketing -- Cross-Cultural Perspectives in International Marketing -- Advances in Research Methodology II -- Works-In-Progress: Ethics, Trust and Responsibility in a Dynamic Marketing Environment -- Controversial, Peer Recommendations, and Vulnerable Consumer Issues -- Modes of Online Value Creation -- Relationships and Trust in Buyer-Supplier Interactions -- New Trends in Education -- Price Promotion and Drivers on Customer Retentions -- How Consumers are Affected by Advertising and What They Believe as a Result -- Loyalty Issues -- Trust -- Commitment, e-Service Quality, Personal Value on Provider-Customer Relationships -- Behavioral Issues in Advertising, CRM, and Developing Economies -- Frameworks and Orientations for Investigating Retail Stores Images and C2C Dynamics -- Academy of Marketing Science Outstanding Teachers in Marketing -- CRM: Furthering Customer Relations -- Issues and Decisions in Emerging Markets -- The Contextual Interface of Online Consumption -- Emerging Issues in Business to Business Marketing -- Critical Evaluations of Educational Issues -- Chinese and Japanese Marketing Practices -- New Findings in Consumer Behavior and (Corporate) Brand Management -- Issues in Education -- Exploring Issues in Field Sales -- The Euro and the European Union: New Challenges for Marketing -- Cross-Cultural Comparisons -- Consumer Choice and Decision Making -- International Issues, Information Search, and Advertising -- Overseas Entry of SMEs, Service Marketers, and Joint Ventures -- Addendum to the 2002 Proceedings.