I. Introduction and Historical Overview -- 1 Introduction -- 2 Context Effects: State of the Past/State of the Art -- II. Question-Order Effects in Surveys -- 3 "Order Effects" in Survey Research: Activation and Information Functions of Preceding Questions -- 4 Context Effects on Responses to Attitude Questions: Attitudes as Memory Structures -- 5 Constructive Processes as a Source of Context Effects in Survey Research: Explorations in Self-Generated Validity -- 6 Question-Order Effects and Brand Evaluations: The Moderating Role of Consumer Knowledge -- 7 Basking and Brooding: The Motivating Effects of Filter Questions in Surveys -- 8 Serial Context Effects in Survey Interviews -- 9 Questionnaire Context as a Source of Response Differences in Mail and Telephone Surveys -- 10 Context Effects as Substantive Data in Social Surveys -- 11 Qualitative Analysis of Question-Order and Context Effects: The Use of Think-Aloud Responses -- 12 Thoughts on the Nature of Context Effects -- III. Response-Order Effects in Surveys -- 13 A Cognitive Model of Response-Order Effects in Survey Measurement -- 14 The Impact of Cognitive Sophistication and Attitude Importance on Response-Order and Question-Order Effects -- IV. Order Effects in Psychological Testing -- 15 Order Effects within Personality Measures -- 16 Context Influences on the Meaning of Work -- 17 The Psychometrics of Order Effects -- V. Social Judgment -- 18 Information-Processing Functions of Generic Knowledge Structures and Their Role in Context Effects in Social Judgment -- 19 Context Effects and the Communicative Functions of Quantifiers: Implications for Their Use in Attitude Research -- 20 Cognitive Representation of Bipolar Survey Items -- VI. Summary -- 21 What Have We Learned? -- References.