Credit Scoring, Response Modeling, and Insurance Rating A Practical Guide to Forecasting Consumer Behavior
题名:
Credit Scoring, Response Modeling, and Insurance Rating A Practical Guide to Forecasting Consumer Behavior
ISBN:
9781137031693
个人著者:
版:
2nd ed. 2012.
PRODUCTION_INFO:
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2012.
物理描述:
XVII, 297 p. online resource.
摘要:
A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.
附加团体著者:
语言:
英文