The Idea Writers Copywriting in a New Media and Marketing Era
题名:
The Idea Writers Copywriting in a New Media and Marketing Era
ISBN:
9781137510440
个人著者:
版:
1st ed. 2010.
PRODUCTION_INFO:
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2010.
物理描述:
IX, 213 p. online resource.
摘要:
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
主题词汇:
附加著者:
附加团体著者:
语言:
英文