The Social License How to Keep Your Organization Legitimate
题名:
The Social License How to Keep Your Organization Legitimate
ISBN:
9781137370723
个人著者:
版:
1st ed. 2014.
PRODUCTION_INFO:
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
物理描述:
XIII, 187 p. online resource.
摘要:
A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR. .
附加团体著者:
语言:
英文