Emotion and reason in consumer behavior
题名:
Emotion and reason in consumer behavior
ISBN:
9780750679763
个人著者:
PRODUCTION_INFO:
Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2006.
物理描述:
xv, 165 p. : ill. ; 23 cm.
内容:
Introduction -- Emotion and reason -- Attitude formation -- Involvement -- Theories of learning -- Personality and the self -- Risk -- Trust and commitment -- Value.
语言:
英文