E-commerce and M-commerce technologies
题名:
E-commerce and M-commerce technologies
ISBN:
9781591402404
PRODUCTION_INFO:
Hershey, Pa. : IGI Global (701 E. Chocolate Ave., Hershey, PA, 17033, USA), c2004.
物理描述:
11 electronic texts (xi, 263 p. : ill.) : digital files.
内容:
Customer relationship management on internet and mobile channels -- Presenting large and complex information sets on mobile handhelds -- Mobile payments (M-payments) -- Motivations and barriers to the adoption of 3G mobile multimedia services -- Impact of mobile and wireless technologies on developing countries -- An introduction in digital watermarking -- Integrated domain model for digital rights management -- Rates of change in ad hoc networks -- Loyalty differences in the effect of negative critical incidents and quality attributes satisfaction -- Benefits and difficulties of internet use in hotels ... -- A reverse acution case study.
摘要:
E-Commerce and M-Commerce Technologies explores the emerging area of mobile commerce. The chapters in this book look specifically at the development of emerging technologies and their application in Internet commerce. From E-business to mobile database developments, this book offers a compilation of readings that are useful to individuals and organizations in the academic study and research surrounding mobile commerce as well as in the practical application of these technologies.
附加著者:
语言:
英文