Wireless communications and mobile commerce 的封面图片
Wireless communications and mobile commerce
题名:
Wireless communications and mobile commerce
ISBN:
9781591401858
PRODUCTION_INFO:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2004.
物理描述:
electronic texts (xi, 279 p. : ill.) : digital files.
内容:
I. Global heterogeneity in the emerging M-commerce landscape / Nikhilesh Dholakia, Ruby Dholakia, Mark Lehrer, Nir Kshetri -- II. Assessing the market potential of network-enabled 3G M-business services / Mats Samuelsson, Nikhilesh Dholakia -- III. Mobile e-commerce and the wireless worldwide web / Mahesh Raisinghani -- IV. Opportunities and limitations in M-commerce / P. Lei, C. Chatwin, R. Young, S. Tong -- V. Understanding emergent M-commerce services by using business network analysis / Tommi Pelkonen, Nikhilesh Dholakia -- VI. Understanding the mobile consumer / Constantinos Coursaris, Khaled Hassanein, Milena Head -- VII. Intelligent product brokering and user preference tracking / Sheng-Uei Guan, Chon Ngoo, Fangming Zhu -- VIII. Directions in wireless telecommunications / John Nugent -- IX. Wireless middleware / Ken MacGregor, Nico de Wet, Bonnie Lam, Nadim Yazdani -- X. Usability issues and limitations of mobile devices / Suliman Al-Hawamdeh.
摘要:
This book collects holistic perspectives contributed by leading professionals to explore strategic considerations regarding potential opportunities and issues in mobile commerce. These professionals' discussions and contributions focus on providing a comprehensive understanding surrounding business strategies, models, management paradigms, architectures, infrastructure, strengths and weaknesses.
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语言:
英文