Web systems design and online consumer behavior
题名:
Web systems design and online consumer behavior
ISBN:
9781591403296
PRODUCTION_INFO:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2005.
物理描述:
electronic texts (xi, 330 p. : ill.) : digital files.
内容:
I. e-Search / Kuan-Pin Chiang, Ruby Dholakia, Stu Westin -- II. Information search on the internet / Byung-Kwan Lee, Wei-Na Lee -- III. Two models of online patronage / Yue Pan, George Zinkhan -- IV. How consumers think about 'interactive' aspects of web advertising / Jang-Sun Hwang, Sally McMillan -- V. Consumer complaint behavior in the online environment / Ji-Young Hong, Wei-Na Lee -- VI. Web site quality and usability in e-commerce / Mei Cao, Qingyu Zhang -- VII. Objective and perceived complexity and their impacts on internet communication / Qimei Chen -- VIII. Personalization systems and their deployment as web site interface design / Nanda Kumar -- IX. Extrinsic plus intrinsic human factors influencing the web usage / Manuel Sanchez-Franco -- X. Converting browsers to buyers / C. Ranganathan, Elizabeth Grandon -- XI. User satisfaction with web portals / Li Xiao, Subhasish Dasgupta -- XII. Web design and e-commerce / Xiaoni Zhang, Margaret Myers -- XIII. Shopping agent web sites / Ming Wang -- XIV. Product catalog shopping cart effective design / Penelope Markellou, Maria Rigou, Spiros Sirmakessis -- XV. Customer trust in online commerce / Marios Koufaris -- XVI. Turning web surfers into loyal customers / Manlio Del Giudice -- XVII. Internet markets and e-loyalty / Changsoo Sohn, Dong-Il Lee -- XVIII. Web systems design, litigation, and online consumer behavior / Cherie Sherman -- XIX. Affording cultural and social presence in e-marketing / Robert Pennington.
摘要:
This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
附加著者:
语言:
英文