Expected learning outcomes: The analysis seeks to fulfil several objectives relevant to management and marketing strategy courses, where analysis of the external environment of a firm is important. Students should be able to do the following: 1. Identify the relevant content to include in an industry analysis. 2. Understand the key concepts of strategic analysis and how to apply them. 3. Use the analytical tools of strategy to synthesize information from multiple sources into a comprehensive picture of an industry. 4. Provide an overview of the dynamics and near-term future of this industry. Use industry analysis to explore emerging markets, billing options and where to target company resources. The analysis seeks to fulfil several objectives relevant to management and marketing strategy courses, where analysis of the external environment of a firm is important.

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