The future of competition : co-creating unique value with customers
题名:
The future of competition : co-creating unique value with customers
ISBN:
9781578519538
个人著者:
PRODUCTION_INFO:
Boston, Mass. : Harvard Business School Pub., c2004.
物理描述:
xiii, 256 p. : ill. ; 24 cm.
内容:
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
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电子访问:
Table of contents
语言:
英文