pt. 1. Understanding strategic change. The strategic change process -- What CEOs say -- pt. 2. The 18 keys to implementing your strategic plan. Develop an accountability system -- Turn strategic priority issues into assigned, measurable action plans -- Embed departmental planning -- Negotiate individual accountabilities -- Change the organization structure-- fast -- Change the people-- fast -- Foster creative leadership and mental toughness -- Remove resistance -- Use teams (appropriately) -- Define the future culture -- Allocate resources effectively : putting your money and people where your future is -- Align your organization's work with the plan-- from top to bottom -- Empower execution -- Select, train, and develop for the future-- now -- Fix broken core processes -- Communicate to everyone, all the time -- Review performance -- Reward strategic results -- pt. 3. Putting it all together. The implementation process.