Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
题名:
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
ISBN:
9780761910008
版:
2nd ed.
PRODUCTION_INFO:
Thousand Oaks, Calif. : Sage Publications, c1999.
物理描述:
xiv, 537 p. ; 29 cm.
一般注释:
"Published in cooperation with the Association for Consumer Research."
语言:
英文