Empowering Brands with Customer Integration Classification, Benefits and Success Factors

Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Changing the Rules of the Game Economic, Management and Emerging Issues in the Computer Games Industry

Customer Sense How the 5 Senses Influence Buying Behavior

Building Digital Ecosystem Architectures A Guide to Enterprise Architecting Digital Technologies in the Digital Enterprise

Value-ology Aligning sales and marketing to shape and deliver profitable customer value propositions

Customer Co-Design A Study in the Mass Customization Industry

CRM Systems in Industrial Companies Intra- and Inter-Organizational Effects

An Integrative Approach to Innovation Management Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativeness

Global Product Strategy, Product Lifecycle Management and the Billion Customer Question

Transforming E-business practices and applications emerging technologies and concepts

The Satisfaction of Change How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes