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Customer Sense How the 5 Senses Influence Buying Behavior

Building Digital Ecosystem Architectures A Guide to Enterprise Architecting Digital Technologies in the Digital Enterprise

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Customer Experience Management Rebooted Are you an Experience brand or an Efficiency brand?

Measuring Customer Experience How to Develop and Execute the Most Profitable Customer Experience Strategies

Marketing to the Ageing Consumer The Secrets to Building an Age-Friendly Business

Goliath Strikes Back How Traditional Retailers Are Winning Back Customers from Ecommerce Startups

Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC)

Marketing Opportunities and Challenges in a Changing Global Marketplace Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

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