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1. 
Cover image for The social dynamics of marketing
The social dynamics of marketing
The social dynamics of marketing
Author 
Berenson, Conrad, comp. Eilbirt, Henry, 1914- joint comp.
Call Number 
HF5415.1 .B47 1973
Format: 
Books
Available:
2. 
Cover image for Competitive social media marketing strategies
Competitive social media marketing strategies
Competitive social media marketing strategies
Author 
Bowen, Gordon, 1950- editor. Ozuem, Wilson, 1974- editor. IGI Global eBooks IGI Global
Call Number 
HF5415.1265 .C6544 2016E
Electronic Access 
Full Text Available From IGI Global 2016 Packages
Format: 
Electronic Resources
Available:
3. 
Cover image for Social Commerce Marketing, Technology and Management
Social Commerce Marketing, Technology and Management
Social Commerce Marketing, Technology and Management
Author 
Turban, Efraim. author. Strauss, Judy. author. Lai, Linda. author. SpringerLink (Online service)
Call Number 
HF54.5 -54.56
Electronic Access 
Full Text Available From Springer Nature Business and Management 2016 Packages
Format: 
Electronic Resources
Available:
4. 
Cover image for Social Media Marketing in Tourism and Hospitality
Social Media Marketing in Tourism and Hospitality
Social Media Marketing in Tourism and Hospitality
Author 
Minazzi, Roberta. author. SpringerLink (Online service)
Call Number 
G154.9 -155.8
Electronic Access 
Full Text Available From Springer Nature Business and Economics 2015 Packages
Format: 
Electronic Resources
Available:
5. 
Cover image for Social Media Marketing Emerging Concepts and Applications
Social Media Marketing Emerging Concepts and Applications
Social Media Marketing Emerging Concepts and Applications
Author 
Heggde, Githa. editor. Shainesh, G. editor. SpringerLink (Online service)
Call Number 
HF5415.1265
Electronic Access 
Full Text Available From Springer Nature Business and Management 2018 Packages
Format: 
Electronic Resources
Available:
6. 
Cover image for Ethics, Social Responsibility and Sustainability in Marketing
Ethics, Social Responsibility and Sustainability in Marketing
Ethics, Social Responsibility and Sustainability in Marketing
Author 
Altinbasak-Farina, Ipek. editor. Burnaz, Sebnem. editor. SpringerLink (Online service)
Call Number 
HF5410 -5417.5
Electronic Access 
Full Text Available From Springer Nature Business and Management 2019 Packages
Format: 
Electronic Resources
Available:
7. 
Cover image for Mumbai Indians a case on social media marketing
Mumbai Indians a case on social media marketing
Mumbai Indians a case on social media marketing
Author 
Prashar, Sanjeev. Singh, Harvinder. Nishanth, Kara Shri. Emerald Emerald Case Studies
Call Number 
HF5415.1265 .P73 2013
Electronic Access 
Full Text Available From Emerald Case Studies 2013 Packages
Format: 
Electronic Resources
Available:
8. 
Cover image for Marketing and the social environment: a readings text
Marketing and the social environment: a readings text
Marketing and the social environment: a readings text
Author 
Berry, Leonard L. Hensel, James S., 1944- joint author.
Call Number 
HF5415 .B47 1973
Format: 
Books
Available:
9. 
Cover image for Public health branding : applying marketing for social change
Public health branding : applying marketing for social change
Public health branding : applying marketing for social change
Author 
Evans, W. Douglas. Hastings, Gerard.
Call Number 
RA427 .P82 2008
Format: 
Books
Available:
10. 
Cover image for Advertising Confluence Transitioning Marketing Communications into Social Movements
Advertising Confluence Transitioning Marketing Communications into Social Movements
Advertising Confluence Transitioning Marketing Communications into Social Movements
Author 
Arora, A. editor. Bacouël-Jentjens, S. editor. SpringerLink (Online service)
Call Number 
HD45
Electronic Access 
Full Text Available From Palgrave Business & Management 2015 Packages
Format: 
Electronic Resources
Available:
11. 
Cover image for Segmentation in Social Marketing Process, Methods and Application
Segmentation in Social Marketing Process, Methods and Application
Segmentation in Social Marketing Process, Methods and Application
Author 
Dietrich, Timo. editor. Rundle-Thiele, Sharyn. editor. Kubacki, Krzysztof. editor. SpringerLink (Online service)
Call Number 
HF5415.2 -.34
Electronic Access 
Full Text Available From Springer Nature Business and Management 2017 Packages
Format: 
Electronic Resources
Available:
12. 
Cover image for Marketing peace for social transformation and global prosperity
Marketing peace for social transformation and global prosperity
Marketing peace for social transformation and global prosperity
Author 
Nedelea, Alexandru, 1971- editor. Nedelea, Marilena-Oana, 1977- editor. IGI Global eBooks IGI Global
Call Number 
JZ5538 .M3569 2019E
Electronic Access 
Full Text Available From IGI Global 2019 Packages
Format: 
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