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Cover image for Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea
Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea
Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea
Author 
Gharmaoui, Sanaa, author. Çelikel, Aslı Tuncay, thesis advisor. Akseki, Pınar, jury member. Yılmaz, Kemal Özkan, jury member. Işık University.
Call Number 
HF5415.13 .G43 2023
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2. 
Cover image for Strategic Marketing Issues in Emerging Markets
Strategic Marketing Issues in Emerging Markets
Strategic Marketing Issues in Emerging Markets
Author 
Adhikari, Atanu. editor. SpringerLink (Online service)
Call Number 
HF5410 -5417.5
Electronic Access 
Full Text Available From Springer Nature Business and Management 2018 Packages
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3. 
Cover image for Competitive Branding Strategies Managing Performance in Emerging Markets
Competitive Branding Strategies Managing Performance in Emerging Markets
Competitive Branding Strategies Managing Performance in Emerging Markets
Author 
Rajagopal. author. SpringerLink (Online service)
Call Number 
HF5415.1255
Electronic Access 
Full Text Available From Springer Nature Business and Management 2019 Packages
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4. 
Cover image for Global Marketing Strategy An Executive Digest
Global Marketing Strategy An Executive Digest
Global Marketing Strategy An Executive Digest
Author 
Schlegelmilch, Bodo B. author. SpringerLink (Online service)
Call Number 
HF5410 -5417.5
Electronic Access 
Full Text Available From Springer Nature Business and Management 2016 Packages
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5. 
Cover image for Marketization Theory and Evidence from Emerging Economies
Marketization Theory and Evidence from Emerging Economies
Marketization Theory and Evidence from Emerging Economies
Author 
Roy Chaudhuri, Himadri. editor. Belk, Russell W. editor. SpringerLink (Online service)
Call Number 
HF5410 -5417.5
Electronic Access 
Full Text Available From Springer Nature Business and Management 2020 Packages
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6. 
Cover image for Transnational Marketing and Transnational Consumers
Transnational Marketing and Transnational Consumers
Transnational Marketing and Transnational Consumers
Author 
Sirkeci, Ibrahim. author. SpringerLink (Online service)
Call Number 
HF5410 -5417.5
Electronic Access 
Full Text Available From Springer Nature Business and Economics 2013 Packages
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7. 
Cover image for Global strategic management
Global strategic management
Global strategic management
Author 
Lasserre, Philippe, author.
Call Number 
HD62.4 .L37 2007
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8. 
Cover image for Global Brand Strategy World-wise Marketing in the Age of Branding
Global Brand Strategy World-wise Marketing in the Age of Branding
Global Brand Strategy World-wise Marketing in the Age of Branding
Author 
Steenkamp, Jan-Benedict. author. SpringerLink (Online service)
Call Number 
HF5410 -5417.5
Electronic Access 
Full Text Available From Springer Nature Business and Management 2017 Packages
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9. 
Cover image for Global Luxury Organizational Change and Emerging Markets since the 1970s
Global Luxury Organizational Change and Emerging Markets since the 1970s
Global Luxury Organizational Change and Emerging Markets since the 1970s
Author 
Donzé, Pierre-Yves. editor. Fujioka, Rika. editor. SpringerLink (Online service)
Call Number 
HF5410 -5417.5
Electronic Access 
Full Text Available From Springer Nature Business and Management 2018 Packages
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10. 
Cover image for Market Entry in China Case Studies on Strategy, Marketing, and Branding
Market Entry in China Case Studies on Strategy, Marketing, and Branding
Market Entry in China Case Studies on Strategy, Marketing, and Branding
Author 
Prange, Christiane. editor. SpringerLink (Online service)
Call Number 
HF5410 -5417.5
Electronic Access 
Full Text Available From Springer Nature Business and Management 2016 Packages
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11. 
Cover image for Marketing Cases from Emerging Markets
Marketing Cases from Emerging Markets
Marketing Cases from Emerging Markets
Author 
Mutum, Dilip. editor. Roy, Sanjit Kumar. editor. Kipnis, Eva. editor. SpringerLink (Online service)
Call Number 
HF5410 -5417.5
Electronic Access 
Full Text Available From Springer Nature Business and Economics 2014 Packages
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12. 
Cover image for The Globalization of Multinational Enterprise Activity and Economic Development
The Globalization of Multinational Enterprise Activity and Economic Development
The Globalization of Multinational Enterprise Activity and Economic Development
Author 
Hood, N. editor. Young, S. editor. SpringerLink (Online service)
Call Number 
HF5691 -5716
Electronic Access 
Full Text Available From Palgrave Business & Management Archive Packages
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