Strategy -- Marketing -- Globalization.的检索结果

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Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea

著者

Gharmaoui, Sanaa, author. Çelikel, Aslı Tuncay, thesis advisor. Akseki, Pınar, jury member. Yılmaz, Kemal Özkan, jury member. Işık University.

首选排架号

HF5415.13 .G43 2023

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Strategic Marketing Issues in Emerging Markets

著者

Adhikari, Atanu. editor. SpringerLink (Online service)

首选排架号

HF5410 -5417.5

Full Text Available From Springer Nature Business and Management 2018 Packages

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Competitive Branding Strategies Managing Performance in Emerging Markets

著者

Rajagopal. author. SpringerLink (Online service)

首选排架号

HF5415.1255

Full Text Available From Springer Nature Business and Management 2019 Packages

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Global Marketing Strategy An Executive Digest

著者

Schlegelmilch, Bodo B. author. SpringerLink (Online service)

首选排架号

HF5410 -5417.5

Full Text Available From Springer Nature Business and Management 2016 Packages

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Marketization Theory and Evidence from Emerging Economies

著者

Roy Chaudhuri, Himadri. editor. Belk, Russell W. editor. SpringerLink (Online service)

首选排架号

HF5410 -5417.5

Full Text Available From Springer Nature Business and Management 2020 Packages

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Transnational Marketing and Transnational Consumers

著者

Sirkeci, Ibrahim. author. SpringerLink (Online service)

首选排架号

HF5410 -5417.5

Full Text Available From Springer Nature Business and Economics 2013 Packages

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Global strategic management

著者

Lasserre, Philippe, author.

首选排架号

HD62.4 .L37 2007

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图书

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Global Brand Strategy World-wise Marketing in the Age of Branding

著者

Steenkamp, Jan-Benedict. author. SpringerLink (Online service)

首选排架号

HF5410 -5417.5

Full Text Available From Springer Nature Business and Management 2017 Packages

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Global Luxury Organizational Change and Emerging Markets since the 1970s

著者

Donzé, Pierre-Yves. editor. Fujioka, Rika. editor. SpringerLink (Online service)

首选排架号

HF5410 -5417.5

Full Text Available From Springer Nature Business and Management 2018 Packages

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10.

Market Entry in China Case Studies on Strategy, Marketing, and Branding

著者

Prange, Christiane. editor. SpringerLink (Online service)

首选排架号

HF5410 -5417.5

Full Text Available From Springer Nature Business and Management 2016 Packages

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11.

Marketing Cases from Emerging Markets

著者

Mutum, Dilip. editor. Roy, Sanjit Kumar. editor. Kipnis, Eva. editor. SpringerLink (Online service)

首选排架号

HF5410 -5417.5

Full Text Available From Springer Nature Business and Economics 2014 Packages

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12.

The Globalization of Multinational Enterprise Activity and Economic Development

著者

Hood, N. editor. Young, S. editor. SpringerLink (Online service)

首选排架号

HF5691 -5716

Full Text Available From Palgrave Business & Management Archive Packages

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