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1. 
Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea için kapak resmi
Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea
Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea
Yazar 
Gharmaoui, Sanaa, author. Çelikel, Aslı Tuncay, thesis advisor. Akseki, Pınar, jury member. Yılmaz, Kemal Özkan, jury member. Işık University.
Yer Numarası 
HF5415.13 .G43 2023
Elektronik Erişim 
Click for open access
Format: 
Books
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2. 
Strategic Marketing Issues in Emerging Markets için kapak resmi
Strategic Marketing Issues in Emerging Markets
Strategic Marketing Issues in Emerging Markets
Yazar 
Adhikari, Atanu. editor. SpringerLink (Online service)
Yer Numarası 
HF5410 -5417.5
Elektronik Erişim 
Full Text Available From Springer Nature Business and Management 2018 Packages
Format: 
Electronic Resources
Mevcut:
3. 
Competitive Branding Strategies Managing Performance in Emerging Markets için kapak resmi
Competitive Branding Strategies Managing Performance in Emerging Markets
Competitive Branding Strategies Managing Performance in Emerging Markets
Yazar 
Rajagopal. author. SpringerLink (Online service)
Yer Numarası 
HF5415.1255
Elektronik Erişim 
Full Text Available From Springer Nature Business and Management 2019 Packages
Format: 
Electronic Resources
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4. 
Global Marketing Strategy An Executive Digest için kapak resmi
Global Marketing Strategy An Executive Digest
Global Marketing Strategy An Executive Digest
Yazar 
Schlegelmilch, Bodo B. author. SpringerLink (Online service)
Yer Numarası 
HF5410 -5417.5
Elektronik Erişim 
Full Text Available From Springer Nature Business and Management 2016 Packages
Format: 
Electronic Resources
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5. 
Marketization Theory and Evidence from Emerging Economies için kapak resmi
Marketization Theory and Evidence from Emerging Economies
Marketization Theory and Evidence from Emerging Economies
Yazar 
Roy Chaudhuri, Himadri. editor. Belk, Russell W. editor. SpringerLink (Online service)
Yer Numarası 
HF5410 -5417.5
Elektronik Erişim 
Full Text Available From Springer Nature Business and Management 2020 Packages
Format: 
Electronic Resources
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6. 
Transnational Marketing and Transnational Consumers için kapak resmi
Transnational Marketing and Transnational Consumers
Transnational Marketing and Transnational Consumers
Yazar 
Sirkeci, Ibrahim. author. SpringerLink (Online service)
Yer Numarası 
HF5410 -5417.5
Elektronik Erişim 
Full Text Available From Springer Nature Business and Economics 2013 Packages
Format: 
Electronic Resources
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7. 
Global strategic management için kapak resmi
Global strategic management
Global strategic management
Yazar 
Lasserre, Philippe, author.
Yer Numarası 
HD62.4 .L37 2007
Format: 
Books
Mevcut:
8. 
Global Brand Strategy World-wise Marketing in the Age of Branding için kapak resmi
Global Brand Strategy World-wise Marketing in the Age of Branding
Global Brand Strategy World-wise Marketing in the Age of Branding
Yazar 
Steenkamp, Jan-Benedict. author. SpringerLink (Online service)
Yer Numarası 
HF5410 -5417.5
Elektronik Erişim 
Full Text Available From Springer Nature Business and Management 2017 Packages
Format: 
Electronic Resources
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9. 
Global Luxury Organizational Change and Emerging Markets since the 1970s için kapak resmi
Global Luxury Organizational Change and Emerging Markets since the 1970s
Global Luxury Organizational Change and Emerging Markets since the 1970s
Yazar 
Donzé, Pierre-Yves. editor. Fujioka, Rika. editor. SpringerLink (Online service)
Yer Numarası 
HF5410 -5417.5
Elektronik Erişim 
Full Text Available From Springer Nature Business and Management 2018 Packages
Format: 
Electronic Resources
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10. 
Market Entry in China Case Studies on Strategy, Marketing, and Branding için kapak resmi
Market Entry in China Case Studies on Strategy, Marketing, and Branding
Market Entry in China Case Studies on Strategy, Marketing, and Branding
Yazar 
Prange, Christiane. editor. SpringerLink (Online service)
Yer Numarası 
HF5410 -5417.5
Elektronik Erişim 
Full Text Available From Springer Nature Business and Management 2016 Packages
Format: 
Electronic Resources
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11. 
Marketing Cases from Emerging Markets için kapak resmi
Marketing Cases from Emerging Markets
Marketing Cases from Emerging Markets
Yazar 
Mutum, Dilip. editor. Roy, Sanjit Kumar. editor. Kipnis, Eva. editor. SpringerLink (Online service)
Yer Numarası 
HF5410 -5417.5
Elektronik Erişim 
Full Text Available From Springer Nature Business and Economics 2014 Packages
Format: 
Electronic Resources
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12. 
The Globalization of Multinational Enterprise Activity and Economic Development için kapak resmi
The Globalization of Multinational Enterprise Activity and Economic Development
The Globalization of Multinational Enterprise Activity and Economic Development
Yazar 
Hood, N. editor. Young, S. editor. SpringerLink (Online service)
Yer Numarası 
HF5691 -5716
Elektronik Erişim 
Full Text Available From Palgrave Business & Management Archive Packages
Format: 
Electronic Resources
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