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Image de couverture de Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea
Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea
Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea
Auteur 
Gharmaoui, Sanaa, author. Çelikel, Aslı Tuncay, thesis advisor. Akseki, Pınar, jury member. Yılmaz, Kemal Özkan, jury member. Işık University.
Numéro de cote topographique requis 
HF5415.13 .G43 2023
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Image de couverture de Strategic Marketing Issues in Emerging Markets
Strategic Marketing Issues in Emerging Markets
Strategic Marketing Issues in Emerging Markets
Auteur 
Adhikari, Atanu. editor. SpringerLink (Online service)
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HF5410 -5417.5
Full Text Available From Springer Nature Business and Management 2018 Packages
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Image de couverture de Competitive Branding Strategies Managing Performance in Emerging Markets
Competitive Branding Strategies Managing Performance in Emerging Markets
Competitive Branding Strategies Managing Performance in Emerging Markets
Auteur 
Rajagopal. author. SpringerLink (Online service)
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HF5415.1255
Full Text Available From Springer Nature Business and Management 2019 Packages
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Image de couverture de Global Marketing Strategy An Executive Digest
Global Marketing Strategy An Executive Digest
Global Marketing Strategy An Executive Digest
Auteur 
Schlegelmilch, Bodo B. author. SpringerLink (Online service)
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HF5410 -5417.5
Full Text Available From Springer Nature Business and Management 2016 Packages
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Image de couverture de Marketization Theory and Evidence from Emerging Economies
Marketization Theory and Evidence from Emerging Economies
Marketization Theory and Evidence from Emerging Economies
Auteur 
Roy Chaudhuri, Himadri. editor. Belk, Russell W. editor. SpringerLink (Online service)
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HF5410 -5417.5
Full Text Available From Springer Nature Business and Management 2020 Packages
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Image de couverture de Transnational Marketing and Transnational Consumers
Transnational Marketing and Transnational Consumers
Transnational Marketing and Transnational Consumers
Auteur 
Sirkeci, Ibrahim. author. SpringerLink (Online service)
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HF5410 -5417.5
Full Text Available From Springer Nature Business and Economics 2013 Packages
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7. 
Image de couverture de Global strategic management
Global strategic management
Global strategic management
Auteur 
Lasserre, Philippe, author.
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HD62.4 .L37 2007
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8. 
Image de couverture de Global Brand Strategy World-wise Marketing in the Age of Branding
Global Brand Strategy World-wise Marketing in the Age of Branding
Global Brand Strategy World-wise Marketing in the Age of Branding
Auteur 
Steenkamp, Jan-Benedict. author. SpringerLink (Online service)
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HF5410 -5417.5
Full Text Available From Springer Nature Business and Management 2017 Packages
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Image de couverture de Global Luxury Organizational Change and Emerging Markets since the 1970s
Global Luxury Organizational Change and Emerging Markets since the 1970s
Global Luxury Organizational Change and Emerging Markets since the 1970s
Auteur 
Donzé, Pierre-Yves. editor. Fujioka, Rika. editor. SpringerLink (Online service)
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HF5410 -5417.5
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Image de couverture de Market Entry in China Case Studies on Strategy, Marketing, and Branding
Market Entry in China Case Studies on Strategy, Marketing, and Branding
Market Entry in China Case Studies on Strategy, Marketing, and Branding
Auteur 
Prange, Christiane. editor. SpringerLink (Online service)
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HF5410 -5417.5
Full Text Available From Springer Nature Business and Management 2016 Packages
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Image de couverture de Marketing Cases from Emerging Markets
Marketing Cases from Emerging Markets
Marketing Cases from Emerging Markets
Auteur 
Mutum, Dilip. editor. Roy, Sanjit Kumar. editor. Kipnis, Eva. editor. SpringerLink (Online service)
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HF5410 -5417.5
Full Text Available From Springer Nature Business and Economics 2014 Packages
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12. 
Image de couverture de The Globalization of Multinational Enterprise Activity and Economic Development
The Globalization of Multinational Enterprise Activity and Economic Development
The Globalization of Multinational Enterprise Activity and Economic Development
Auteur 
Hood, N. editor. Young, S. editor. SpringerLink (Online service)
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HF5691 -5716
Full Text Available From Palgrave Business & Management Archive Packages
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Auteur
SpringerLink (Online service)
(43)
Adhikari, Atanu. editor.
(3)
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(3)
Emerald
(2)
Emerald Business, Management & Economics
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Strategic planning.
(31)
Business Strategy and Leadership.
(29)
Leadership.
(29)
Marketing.
(28)
Globalization.
(27)
Type de document
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