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Imagen de portada para Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea

Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea

Autor

Gharmaoui, Sanaa, author. Çelikel, Aslı Tuncay, thesis advisor. Akseki, Pınar, jury member. Yılmaz, Kemal Özkan, jury member. Işık University.

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HF5415.13 .G43 2023

Click for open access

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Libros

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Strategic Marketing Issues in Emerging Markets

Autor

Adhikari, Atanu. editor. SpringerLink (Online service)

Signatura topográfica preferida

HF5410 -5417.5

Full Text Available From Springer Nature Business and Management 2018 Packages

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Recursos electrónicos

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Competitive Branding Strategies Managing Performance in Emerging Markets

Autor

Rajagopal. author. SpringerLink (Online service)

Signatura topográfica preferida

HF5415.1255

Full Text Available From Springer Nature Business and Management 2019 Packages

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Recursos electrónicos

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Global Marketing Strategy An Executive Digest

Autor

Schlegelmilch, Bodo B. author. SpringerLink (Online service)

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HF5410 -5417.5

Full Text Available From Springer Nature Business and Management 2016 Packages

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Recursos electrónicos

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Marketization Theory and Evidence from Emerging Economies

Autor

Roy Chaudhuri, Himadri. editor. Belk, Russell W. editor. SpringerLink (Online service)

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HF5410 -5417.5

Full Text Available From Springer Nature Business and Management 2020 Packages

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Recursos electrónicos

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Transnational Marketing and Transnational Consumers

Autor

Sirkeci, Ibrahim. author. SpringerLink (Online service)

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HF5410 -5417.5

Full Text Available From Springer Nature Business and Economics 2013 Packages

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Recursos electrónicos

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Global strategic management

Autor

Lasserre, Philippe, author.

Signatura topográfica preferida

HD62.4 .L37 2007

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Libros

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Global Brand Strategy World-wise Marketing in the Age of Branding

Autor

Steenkamp, Jan-Benedict. author. SpringerLink (Online service)

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HF5410 -5417.5

Full Text Available From Springer Nature Business and Management 2017 Packages

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Recursos electrónicos

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Global Luxury Organizational Change and Emerging Markets since the 1970s

Autor

Donzé, Pierre-Yves. editor. Fujioka, Rika. editor. SpringerLink (Online service)

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HF5410 -5417.5

Full Text Available From Springer Nature Business and Management 2018 Packages

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10.

Market Entry in China Case Studies on Strategy, Marketing, and Branding

Autor

Prange, Christiane. editor. SpringerLink (Online service)

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HF5410 -5417.5

Full Text Available From Springer Nature Business and Management 2016 Packages

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Recursos electrónicos

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11.

Marketing Cases from Emerging Markets

Autor

Mutum, Dilip. editor. Roy, Sanjit Kumar. editor. Kipnis, Eva. editor. SpringerLink (Online service)

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HF5410 -5417.5

Full Text Available From Springer Nature Business and Economics 2014 Packages

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12.

The Globalization of Multinational Enterprise Activity and Economic Development

Autor

Hood, N. editor. Young, S. editor. SpringerLink (Online service)

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HF5691 -5716

Full Text Available From Palgrave Business & Management Archive Packages

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